Brand Video For Grams Psychoeducational Services

Grams Psychoeducational Services — Brand Video Case Study

Overview

Grams Psychoeducational Services, led by licensed psychologist Mackenzie Grams, needed a brand video that clearly communicated her practice’s mission, approach, and the supportive experience she provides to children, families, and educators. I worked closely with Mackenzie to write the interview questions, plan the story structure, and film both interview footage and b-roll that highlighted the compassionate, trustworthy nature of her practice.

The Challenge

Psychoeducational evaluations can be complex and overwhelming for families who are searching for answers. Mackenzie wanted a video that explained her work in a simple, warm, and reassuring way while building trust with parents and clients who may be navigating emotional or stressful circumstances. The challenge was to create a video that felt calm, authentic, and aligned with her brand’s tone.

Approach

Strategic Pre-Production: I collaborated with Mackenzie to develop thoughtful interview questions that invited her to share her philosophy and approach in a natural, conversational way.
Professional Interview Setup: I handled lighting, audio, and camera setup to create a soft, approachable visual style that reflects the experience clients can expect at her practice.
B-Roll Capture: Using selected talent, I filmed b-roll that emphasized supportive interactions, learning environments, and the step-by-step flow of the evaluation process.
Story-Driven Editing: The final edit blended the interviews, visuals, music, and pacing to create a narrative that communicates expertise, clarity, and care.

Results

The completed brand video now serves as a powerful storytelling tool for Grams Psychoeducational Services. It helps families quickly understand what the practice offers, why psychoeducational evaluations matter, and how Mackenzie supports each individual with empathy and professionalism. The video strengthens the practice’s online presence, builds trust with new families, and communicates the heart behind Mackenzie’s work.