Fellowship Christian Athletes Video (FCA)

Showcasing Community Impact: FCA Fort Wayne Brand Video Case Study

When local chapter leadership reached out to me and Dan Baker to help craft a brand video for FCA Fort Wayne, we knew this would be more than just a promotional video — it was an opportunity to capture the heart and soul of an organization that’s deeply committed to community, faith, and youth development.

The Challenge

FCA’s mission — to use sport as a platform to influence coaches and athletes for Christ — is rich and multi-faceted.
But conveying that mission visually, in a way that resonates with parents, coaches, teens, and supporters in the community, requires more than stock footage or generic “hero sports” shots. FCA wanted authentic voices and real stories — people talking about why FCA matters locally.

Our Approach

Together with Dan Baker, I visited the FCA Fort Wayne office and filmed several of their staff members sharing their personal perspectives on FCA’s impact.
Rather than staging idealized scenes, we encouraged candid conversations: staff talked about what FCA means to them, real stories of connection, encouragement, faith, and community impact.
We captured footage that reflects both the “sport” and “faith/community” sides of FCA — mixing interviews with everyday visuals: staff interacting, community outreach moments, local events, and behind-the-scenes glimpses.
Finally, we crafted a narrative arc in the editing process that balances emotion, authenticity, and clarity: we lead viewers from “What is FCA?” to “Why it matters here — in Fort Wayne.”

What We Communicated

Through the voices of FCA’s staff, the video highlights:

FCA’s commitment to building relationships with coaches and athletes, guiding them to grow spiritually and use athletics as a medium for positive impact.
The real-world ripple effect of FCA’s work — how involvement goes beyond the field, shaping character, teamwork, faith, and community engagement.
The authenticity of local ministry: this isn’t a far-off national campaign, but a grassroots effort in Fort Wayne, led by people invested in their neighbors, students, and churches.

The Result

The finished brand video was featured at FCA Fort Wayne’s annual event — giving attendees a story, not a sales pitch. It helped connect people emotionally to FCA’s mission and reinforced why coaches, parents, and community members believe in this organization. For me, it also served as a strong creative case study: a project that required empathy, sensitivity, and authenticity — qualities I prioritize in all my marketing and video work.